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About This Client

OUR HISTORY BALENO’S STORY CAN BE TRACED BACK TO 1981, WHEN THE TRADEMARK “BALENO” WAS REGISTERED IN HONG KONG. IN 1996, TEXWINCA, THE HONG KONG LISTED COMPANY [HKEX: 00321], ACQUIRED THE TRADEMARK "BALENO" AND ESTABLISHED BALENO HOLDINGS LIMITED AS THE HOLDING COMPANY. WITH SUCCESSFUL REBRANDING TACTICS AND MARKETING STRATEGIES, BALENO EXPANDED ITS NETWORK RAPIDLY ACROSS ASIA. BALENO UNDERSTANDS THAT NO SINGLE BRAND CAN SERVE ALL CUSTOMERS. SO BALENO WISELY MAKES USE OF MULTI-BRAND STRATEGIES AND ITS RICH APPAREL-RETAIL EXPERIENCE TO PENETRATE DIFFERENT MARKETS. BY BUILDING UP A CHAIN OF DIRECT OPERATION SHOPS AND ENCOURAGING PARTNERSHIP WITH AUTHORISED DEALERS, BALENO IS A LEADING SPECIALTY RETAILER IN ASIA. TODAY, THE BALENO GROUP CURRENTLY OPERATES OVER 10 BRANDS IN MORE THAN 10 COUNTRIES. OUR VALUES BALENO RECOGNISES THE IMPORTANCE OF HUMAN RESOURCES AND BELIEVES THAT ITS CONTINUED SUCCESS DEPENDS ON THE COMMITMENT, ENTHUSIASM AND ENERGY OF STAFF AROUND THE WORLD. BALENO IS COMMITTED TO DEVELOPING A POSITIVE AND RESPECTABLE WORKING ENVIRONMENT THAT ENHANCES COLLABORATION AND CO-OPERATION BETWEEN EMPLOYEES. BALENO SHARES THE VALUES OF VISITS: - VALUE-FOR-MONEY: BALENO PROVIDES QUALITY CLOTHES AND COMFORTABLE SHOPPING ENVIRONMENT TO CUSTOMERS - INNOVATION: BALENO ENCOURAGES STAFF TO THINK OUT OF THE BOX – CREATIVITY IS ENCOURAGED - SIMPLICITY: BALENO STREAMLINES THE PROCESS BY KEEPING IT SIMPLE AND EFFECTIVE - TRUST AND RESPECT: BALENO PROMOTES MUTUAL TRUST AND RESPECT - SERVICE: BALENO EMPHASISES CUSTOMER SERVICE AS ITS TOP PRIORITY